A local dental practice was acquired by it’s three principal dental surgeons. I was asked to rebrand the practice. The brief was to make it welcoming and modern. I developed several logos using humanist fonts. The final idea used Sharps sans combined with some dental icons to create a fresh and fun mark. A clean and bright print swatch was developed on the slightly more muted web swatch. I wanted the print swatch to be flexible with all aspects of the brand including fonts, icons and photography. The result is fresh, clean and fun.
ClientSt Helens DentalYear2020ProjectBranding, UI, Art Direction
