A local dental practice was acquired by it’s three principal dental surgeons. I was asked to rebrand the practice. The brief was to make it welcoming and modern. I developed several logos using Humanist sans-serif typefaces. The final design used the font Sharps sans combined with some dental icons to create a fresh, fun and warm monogram. A clean and bright swatch was developed. I wanted the swatch to be flexible with all aspects of the brand including fonts, icons and photography. The result is fresh, clean and fun.
ClientSt Helens DentalYear2020ProjectBranding, UI, Art Direction
