Wild Human is a small team of highly respected bushcraft educators and specialist wilderness guides. They run courses in the UK and internationally. I was asked to develop the brand look and feel around the companies new name (Wild Human). Ideas were developed around wilderness, movement, nature and travel. The brand had to appeal to both sexes and had to feel rugged yet also embrace an element of luxury travel. A clean and modern sans serif font was used distressed slightly by cut away elements to a wilderness feel. Layered black and white imagery was also used to create a luxury brand look when it was needed.
