I enjoy working on private freelance projects of all sizes. It allows me to continue to explore my creativity which working for larger companies doesn’t always allow.
Problem
Native are a respected PR agency in Berkhamsted. I was asked to redesign their website and update their branding. The existing logo was in uppercase and looked heavy and stark. The website was not responsive, text heavy and relied on too much average stock photography.
Solution
I developed a softer-looking logo in Sharp Sans to create a more contemporary and approachable look and feel. The colour palette was extended using a warmer yellow accented with blue and greys. The website was designed to be responsive, clean and simple using a one-page design layout. WordPress allowed it to be easily updated.
ClientNativeYear2016ProjectBranding and website