Problem
Impact is a world-leading experiential learning company. The existing brand was tired and dated. It hadn’t been updated for over 10 years. Pictures of the Lake District didn’t reflect that they are a Leadership development company. It work with new digital projects we were now creating.
Challenge
To create a modern brand that reflected the company’s shift from face-to-face to a new blended learning solutions (digital). To create a visual language that could be used by all our Global offices. To be market leading and contemporary. Historically there was a lot of internal politics regarding the brand.
Solution
Finally, in 2020 we were given the green light to update the branding. I was brought into the project after 12 months. The project was getting bogged down in internal politics. The logo and font Gotham had already been signed off. My brief was to be bold and contemporary.
Result
We created a bold modern brand that positioned Impact firmly in the 21 century. We developed a visual language using geometric shapes that helped the company explain their working methodologies more simply. The brand helped us unite are other digital products. Internal politics over took the project and it was shelved. We were devastated!
